This post was previously published as an article in IB Magazine.
When you’re busy running your business, marketing can easily take a backseat. It’s complex, always changing, and can be challenging to find something that works. Fortunately, there is light at the end of tunnel. As long as you know some of the basics, marketing can be simplified so that it’s something you can implement and grow with.
In this article, you’ll learn how to build a simple marketing strategy even if you have limited resources and budget. You may have never invested in marketing or you may have just been too overwhelmed by all the possibilities and unknowns to set a course, but regardless of your position, you can walk away with the foundation to market your bank just by answering a few basic questions.
3 Questions to Ask Yourself When Building a Simple Marketing Strategy
- Do you have the right messaging available? You need core messaging on your bank, products, and services to go-to-market.
- Do you have a high-performing website? You need a website that is not only beautiful, but also functional, easy to use, and search engine optimized, so your customers can find you on search engines like google.
- Do you have the right resources in place? You need a team that is going to lead marketing efforts. Hire a dedicated professional, internally or externally, to consistently market your bank.
Once your foundation is set, look for opportunities within your banking technology to help with your ongoing strategy.
Leverage Your Banking Technology for Additional Opportunities
Having a digital banking platform that tightly integrates with your core is key. You need to have access to information, including your customer’s needs and behaviors, to market through your existing platforms. Additionally, having the right core partner that can integrate with your partners of choice will enable you to create a long-term strategy effectively and affordably.
At IBT Apps, we work with community banks to grow their business. Our adaptable technology is developed to meet customer demand, which helps your bank both attract and retain your customers. We also integrate with many of the industry’s top vendors to help you promote products and services the way you see fit.
As a core and digital banking technology provider, we know your bank needs a partner that can do it all. Talk to us about your technology challenges and we’ll work with you to find a solution that best fits your needs.