This post was previously published as an article in IB Magazine.
When you’re busy running your business, marketing can easily take a backseat. It’s complex, always changing, and can be challenging to find something that works. Fortunately, there is light at the end of tunnel. As long as you know some of the basics, marketing can be simplified so that it’s something you can implement and grow with.
In this article, you’ll learn how to build a simple marketing strategy even if you have limited resources and budget. You may have never invested in marketing or you may have just been too overwhelmed by all the possibilities and unknowns to set a course, but regardless of your position, you can walk away with the foundation to market your bank just by answering a few basic questions.